Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market
Возможное русское название: "А теперь постройте прочный бизнес: 7 способов получения максимальной прибыли в условиях любого рынка"
Читательская аудитория: 18 лет и старше
Обложка, 256 страниц
Размеры: 9.1 x 6 x 1.2 дюймов
Вес: 1.2 фунта
Средний читательский рейтинг: 4.6 из 5
Рейтин бестселлеров Амазона: #183,999 в разделе книг
Книга ранее на русском языке не издавалась.
Права на издание доступны немедленно.
Publication Date: November 17, 2010
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and again Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
From Publishers Weekly
Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject--utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful. (Nov.) (c)
Copyright © PWxyz, LLC. All rights reserved.
"Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice…”—Publishers Weekly
No matter what industry you’re in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practical—and proven to deliver results.
Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to:
• Become a great leader—get superior results from everyone around you.
• Attract and keep great people—build peak-performing teams.
• Develop a great business plan—structure your business to maximize every resource.
• Offer a great product or service—identify exactly what your market needs.
• Deliver superior customer service—make service your key competitive advantage.
• Create a great marketing plan—position your business as the preeminent provider.
• Perfect your sales process—motivate customers to buy again and again.
Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
From the Inside Flap
Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.
Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands’ Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to:
• Become a great leader — and get extraordinary results from everyone around you
• Develop a great business plan — and structure your company to maximize every resource
• Surround yourself with great people who are motivated to give their best
• Offer a great product or service — identifying exactly what your market needs
• Design a great marketing plan — and position your business as the preeminent provider
• And much more!
You’ll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you’re doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you’ll ever put your hands on.
So while your competitors duck and cover—cutting costs and slashing personnel—it’s wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again.
Mark Thompson, coauthor of the bestseller Success Built to Last, is a serial entrepreneur who sold his last company for $100 million and today coaches executives on how to lead growth companies. He is a venture investor who Forbes noted for having the "Midas touch.” He was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University.
Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide. He is the author of numerous books, including the bestselling How the Best Leaders Lead and Eat That Frog, and the author/narrator of many popular audiocassette programs.
From the Back Cover
"Every once in a while, a book comes along without padding or frills or too many semicolons and gets right to the point: clear-cut steps to build a profitable and thriving business. Hold this in your hands and just start reading and learning.” — Warren Bennis, bestselling author, Distinguished Professor at USC, and international authority on leadership
"Now, Build a Great Business! is absolutely the right book at the right time. Read it, soak up Brian and Mark’s shrewd and sensible advice, and go out and do it. You now have the instruction manual you need for success.” — Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level
"Entrepreneur alert: Now, Build a Great Business! is the book you’ve been waiting for! Mark Thompson and Brian Tracy explain the seven keys to business success through inspiring examples and solid advice. I wish I’d had this book when I started my company many years ago!”~ Harvey Mackay, author of the #1 New York Times bestseller, Swim With the Sharks Without Being Eaten Alive
"Now, Build a Great Business! will challenge your assumptions and transform your work. This is your call to action to build a great business.” — Tony Robbins, bestselling author and peak performance coach
"Now, Build a Great Business! gives you time-tested, no-nonsense fundamental advice for growing your company in any market.” — T. Harv Eker, #1 New York Times bestselling author of Secrets of the Millionaire Mind
"If you want to know the secret to building a great business, this is the most important book you can read. Brian Tracy and Mark Thompson go straight to the heart of what it takes and how to do it.” — Jack Canfield, coauthor of the #1 New York Times bestselling series Chicken Soup for the Soul®
"No one can give you clearer advice about how to run a great company than Mark Thompson and Brian Tracy. Now, Build a Great Business! is the perfect prescription for a much more profitable and personally rewarding business.” — Keith Ferrazzi, #1 New York Times bestselling author of Who’s Got Your Back and Never Eat Alone
"Now, you are invited to read, absorb, and use the eclectic wisdom of the world’s greatest business thinkers to make your business insanely great.” — Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul®; coauthor, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash
About the Author
MARK THOMPSON is coauthor of the bestseller Success Built to Last, is an executive coach, leadership expert, and investor. Forbes has called him "a venture investor with the ‘Midas touch’”.
BRIAN TRACY is a top business speaker, author, and consultant, addressing more than 250,000 people worldwide each year. He has written 45 books and produced more than 400 audio and video learning programs.
Excerpt. © Reprinted by permission. All rights reserved.
Выдержки из книги
The time for theory is over. The time for action is now. We
are in the midst of business turbulence and turmoil greater
than we have ever seen before. Economic storms end, as they
always do, but we will never go back to the good old ways of
doing business. Today, competition is fiercer and more determined
than ever. The challenges are greater and more demanding.
The only way to survive and thrive will be to build a great
business that can withstand the economic shocks of any market
and rise to the top of its industry.
The market is flooded with business books that describe
what an excellent business should look like. Descriptive information
is enlightening and inspirational. It makes you want to
be like the ideal leader running the ideal businesses they describe.
This book is different. It is deliberately prescriptive. It explains
the seven keys to business greatness and exactly what
you have to do to achieve them. No theory, just practical steps
you can take immediately, with clear explanations of exactly
how you can measure how well you are doing at each step along
You’ll learn what to do, how to do it, and the key numbers
you need to watch each day and month. You’ll learn how to set
clear targets and attach them to meaningful metrics. You will
learn the very best, practical, and proven strategies and techniques
practiced by the top businesses in every industry, with
the goal of building a high-energy, high-morale, high-profit
business of your own.
This book will show you how to attract customers, keep
them coming back, and have them bring their friends. It tells
you how to focus and concentrate your time, money, and resources
on the most profitable products, services, and activities.
This book reveals how you can achieve better, more predictable
results, especially financial results, faster than before. And
how you can create a culture of continuous improvement to
develop a lead over your competitors, and then continually
widen that lead. As you learn how to move from wherever you
are to wherever you want to be in the future, along the way
you’ll also see how to measure each critical variable and how to
improve in each essential area. Especially, you’ll learn how to
trigger the same response, over and over, by people inside and
outside your company, who will say . . .
‘‘This is a great business!’’
This book gives you a series of clear, simple, practical, and
powerful methods and techniques you can use to build a great
business in any market and in the face of any competition. Let’s