How the Best Leaders Lead: Как лидируют лучшие из лидеров



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How the Best Leaders Lead: Как лидируют лучшие из лидеров

Книга Брайана Трейси How the Best Leaders LeadHow the Best Leaders Lead: Proven Secrets to Getting the Most Out of Yourself and Others

Возможное русское название: "Как лидируют лучшие из лидеров: проверенные временем спомобы добиться максимальной отдачи от себя и от других"

Читательская аудитория: от 18 лет и старше
Обложка, 256 страниц
Издательство: AMACOM
Язык: английский
ISBN-10: 0814414346
ISBN-13: 978-0814414347
Размеры: 9.2 x 6.2 x 1 дюймов
Вес: 1.1 фунт
Средний читательский рейтинг: 4.1 из 5
Рейтинг бестселлеров Амазона: #53,088 в разделе книг

Книга ранее на русском языке не издавалась.

Права на издание доступны немедленно.

Описание книги

Дата публикации: 3 февраля 2010 года
In "How the Best Leaders Lead", Brian Tracy reveals the strategies used by top executives and business owners everywhere to achieve astounding results in difficult markets against determined competition. Readers will learn how to set clear goals and objectives for themselves and others, set priorities and focus on key tasks, solve problems faster and make better decisions, determine the ideal leadership style for any situation, motivate their people and develop an exciting future vision for their business.

  • Soundview's Harold Longman Award for Best Business Book of 2010

    Leadership is the critical factor that determines the success of any business or department. The ability to select, manage, motivate, and guide employees to achieve results is the true measure of any leader’s success.
    In this fast-moving book, business expert Brian Tracy reveals the strategies used by top executives and business owners everywhere to achieve astounding results in difficult markets against determined competition.
    Brian Tracy has worked with more than 1,000 companies in 52 countries. In How the Best Leaders Lead, he gives you a series of practical, proven ideas and strategies that leaders and managers at every level can use immediately. They’ll learn how to:
    • Determine their ideal leadership style for any situation
  • • Motivate their people with the Three R’s – Recognition, Rewards, and Reinforcement
  • • Set clear goals and objectives for themselves and others
  • • Develop an exciting future vision for their business
  • • Set priorities and focus on key tasks
  • • Solve problems faster and make better decisions
  • • Hire and keep the best people
  • • Build, manage, and motivate winning teams
  • • Communicate and get their ideas across to others
  • • Motivate people in turbulent times
  • • Identify opportunities and take concrete action
  • • Plan for the future while managing the present

With this timely guide, anyone can learn how to become a better and more effective leader and get more done faster than they ever dreamed possible.

Редакторские обзоры

"…Tracy shares powerful leadership lessons from the business world, history books, military strategy, and thought leaders.” — T + D magazine

"…provides excellent insight into the minds of today’s most promising leaders. It will make the reader stop and think and ask the important questions not only of his team but of himself.” -- IEEE magazine

"This excellent book is a valuable resource, both for personal and professional use, for leaders and managers at every level.” -- AORN Journal

"The world sorely needs better leaders. Brian's book fills that need well, guiding you with ‘seven basic responsibilities of leadership’ to be your best.” – CEORefresher.com

One of CEO Refresher.com’s The Best Books of 2010.


"If Warren Bennis is the foremost thinker on business leadership, Brian Tracy isn't far behind…As a primer on basic thinking about leadership, it's up near the head of the class.” –Financial Executive

"… lays out all the secrets to great leadership and the way to attain it… demolishing our hope that we could blame our perpetual followership on genetics.” —Accounting Today

Внутренняя сторона обложки


As a savvy and motivated professional, you’re constantly on the lookout for high-impact leadership strategies to take your business to the next level and beyond—which don’t bog you down in abstract theories or exhaustive case studies. You need foolproof ways to lead your people to achieve outstanding results, even in challenging times. As legendary football coach Vince Lombardi said, it’s time to get "brilliant on the basics.”


The world’s great business leaders make it all look easy because they keep it simple: measurable, repeatable methods that generate exceptional results in both strong markets and weak, good economies and bad.


There is perhaps no greater student—and teacher—of these proven and timeless leadership strategies than Brian Tracy, whose business books, seminars, and consulting work have guided countless thousands of professionals, executives, and leaders of all stripes to truly amazing results. In How the Best Leaders Lead, Tracy breaks down the art and science of business leadership into the seven fundamental responsibilities that outstanding leaders master. Essential for success in any organization and every leadership position, they are:


• Setting and achieving goals. Leadership is not abstract—you need to state where you’re going and follow through on what it takes to get there.

• Fostering innovation. Continuously improving your products, services, processes, and promotion methods is the only way to remain dominant.

• Problem solving and decision making. As Tracy notes, "The only obstacles that stand between you and the business success you desire are problems, difficulties, hindrances, and barriers. Your ability to go over, under, or around these problems is central to your success.”

• Setting priorities. Mastering the ability to effectively deploy your three most critical resources—people, money, and time—is vital.

• Setting high standards—and leading by example. The simple but profound truth is that your people can only follow you as far as you lead them.

• Inspiring and motivating others. Getting past "command and control” is the key to sustainable leadership success.

• Performing and achieving results. The direct outcome of the previous six responsibilities combined, this is the measure by which you will ultimately be judged.


How do you master these responsibilities? First, you must ask yourself, "How well do I know myself and what I truly want in my work and my life? How the Best Leaders Lead will take you through a thorough self-analysis with which you will discover what is truly important to you—and identify the specific steps you must take to achieve it.


You’ll then read Tracy’s life-changing lessons culled from the leading edges of business, the annals of history and military strategy, and the wisdom of the world’s most powerful leadership and management thinkers past and present.


Leadership is an exact science but a simple one, born of clear vision and courage, self knowledge and integrity, focus and confidence. With acute insight and Brian Tracy’s quintessentially accessible guidance, How the Best Leaders Lead brings those powerful attributes and leadership greatness easily within your reach.


Brian Tracy is a top business speaker, author, and consultant, addressing more than 250,000 people worldwide each year. He has written 45 books and produced more than 400 audio and video learning programs, which have been translated into 27 languages. He is the President of Brian Tracy University and the Chief Learning Officer of iLearning Global.com, the preeminent business learning portal in the world today. He lives in Solana Beach, California.
From the Back Cover

Do you have the heart of a leader? You’d better. Because even under normal circumstances, only the most focused, effective, and inspiring leaders have what it takes to motivate their teams to outstanding success—and now, as we navigate the turbulent waters of more challenging times, competition is leaner and more fierce than ever. No matter what your goal, your coming out on top depends not only on knowing how to lead…but on being one of the best at doing it.


World-renowned business and personal achievement expert Brian Tracy has helped thousands of professionals and organizations master the kind of leadership skills they need to achieve everything they’ve set out to do and more. And now—in his first ever book on leadership—the best-selling author who has helped countless people attain the kind of success many thought they could only dream of shows you how to break past even the most difficult challenges and obstacles, and lead your way to spectacular business results.


Packed with proven winning strategies and actions you can implement immediately, plus powerful tools, including self-assessments, a strategic planning questionnaire, and other eye-opening exercises, How the Best Leaders Lead reveals a champion’s playbook of secrets, tactics, and strategies that will enable you to:

* Determine your ideal leadership style for any situation

* Motivate your people with the Three R’s – Recognition, Rewards, and Reinforcement

* Develop an exciting future vision for yourself and your business

* Expertly communicate your ideas

* Determine priorities and set clear goals and objectives

* Hire and keep the people most capable of helping you accomplish your objectives

* Identify opportunities and take concrete action

* Solve problems faster and make better decisions

* Delegate effectively to get more done in less time

* And much more


Armed with the resources and techniques used by the best-of-the-best, cream-of-the-crop executives, managers, and entrepreneurs across a variety of industries and backgrounds, there will be nothing stopping you from becoming the kind of indomitable leader who envisions a great future and knows exactly how to make it happen. How the Best Leaders Lead is your own personal template for brilliant success.
About the Author

Выдержки из книги

I N T R O D U C T I O N
The Race Is On
‘‘Great hopes make everything possible.’’
—BENJAMIN FRANKLIN

We are living in the most challenging times for business and economics that we have experienced in our lifetimes. Only the fit will survive. The race is on, and you are in it. If you are not committed to winning, to conquering against all odds, you will be brushed aside and passed over by people and companies more determined to win than you are.
Some time ago, Harvard University made three predictions that apply to the current economic situation. First, they said, there will be more change in your business in the year ahead than ever before. Second, there will be more competition in your business than ever before. And third, there will be more opportunities in your business than ever before.
But these opportunities will be different from the business that you are accustomed to in the present, and you must move quickly to take advantage of them if you are going to survive and thrive against your competitors.
As it happens, these predictions were made in 1952. A fourth prediction was added later: Those individuals and organizations that do not quickly adapt to the inevitable and unavoidable changes of today will be in different fields or out of business within one or two years.
Charles Darwin said, ‘‘Survival goes not necessarily to the strongest but to the species that is most adaptable to changing circumstances.’’
Damon Runyon once wrote, ‘‘The race is not necessarily to the swift, nor the contest to the strong, but that’s the way to bet.’’
You have heard the old saying that the Chinese character for crisis is the same character used for opportunity. This is because within almost every crisis there is an opportunity of some kind, if you can find it.
Brilliant on the Basics
When Vince Lombardi took over the Green Bay Packers, he was asked if he was going to change the players, the plays, the training, or other key aspects of the team. He replied, ‘‘I’m not going to change anything; we are simply going to become brilliant on the basics.’’
The Green Bay Packers had been doing poorly for some years.
In his first meeting with the team, he famously picked up a football and said, ‘‘Gentleman, this is a football.’’ From then on, Lombardi concentrated on the basics, running drills aimed at making his team faster and more effective at executing plays than any other team. He took the Green Bay Packers to two Super Bowl Championships and made football coaching history.
Consistent with the Lombardi method, the key to leading and succeeding in times of crisis and rapid change is to become ‘‘brilliant on the basics.’’
In this book, based on my work with more than a thousand companies in fifty-two countries, I will share some of the best thinking and action skills used by top executives and company owners to achieve outstanding results in difficult markets against determined competition.
When you practice these ideas and put them into action, you will get results out of all proportion to your efforts. Sometimes a single change in direction, inspired by an insight or an idea in this book, can change your business, and your life, quickly and dramatically.
The Seven Responsibilities of Leadership
There are seven basics that never change, the key responsibilities of leadership in any organization. On a scale of 1 to 10, your ability in each of these seven areas determines your value to yourself and your contribution to your organization. Here they are:
Your First Responsibility: Set and Achieve Business Goals
The number-one reason for business and executive failure is the inability to achieve the sales, growth, and profitability goals for which the leader is responsible.
Setting and achieving business goals embraces every part of strategic and market planning, including products, services, people, productivity, promotion, finances, and competitive responses.
We will touch on these critical factors in the pages ahead.
The Second Responsibility of Leadership: Innovate and Market
As Peter Drucker said, the purpose of a business is to ‘‘create and keep a customer.’’
Only through continuous innovation of products, services, processes, and promotional methods can companies create and keep customers. As Bruce Henderson of the Boston Consulting Group wrote, ‘‘All strategic planning is market planning.’’
The Third Responsibility of Leadership: Solve Problems and Make Decisions
This is so important that I will dedicate an entire chapter to the problem solving and decision making skills that you absolutely must master to be an effective leader. Remember, a goal unachieved is merely a problem unsolved. A sales target unachieved is a problem unsolved. The only obstacles that stand between you and the business success you desire are problems, difficulties, hindrances, and barriers. Your ability to go over, under, or around these problems is central to your success.
The Fourth Responsibility of Leadership: Set Priorities and Focus on Key Tasks
One of the most important jobs you do is to deploy limited resources, especially of people and money, into those areas where they can make the greatest contribution to the success of the enterprise.
The law of the excluded alternative says, ‘‘Doing one thing means not doing something else.’’
Time is your scarcest resource. It is limited, perishable, irretrievable, and irreplaceable. The way you allocate your time can be the critical determinant of everything you achieve—or fail to achieve.
The Fifth Responsibility of Leadership: Be a Role Model to Others