Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People
Возможное русское название "Полная вовлеченность: вдохновляйте, мотивируйте, проявляйте лучшее, что есть в вашей команде"
Читательская аудитория: 18 лет и старше
Обложка 240 страниц
Размеры: 9.2 x 6.3 x 0.8 дюймов
Вес: 1 фунт
Средний читательский рейтинг: 4.4 из 5
Рейтинг бестселлеров Амазона: #68,368 в разделе книг
Книга ранее на русском языке не издавалась.
Права на издание доступны немедленно.
Publication Date: May 20, 2011
In these tough economic times, everyone is expected to produce more with less. And yet, studies have shown that on average, employees are working at only a fraction of their potential. What are managers to do? How can they inspire their people to perform at their absolute best? Whatever the situation, a good manager can quickly organize a group of average performers into a high-functioning team capable of achieving tremendous results for the company. The secret is knowing how and anyone can learn. In "Full Engagement!", business success expert Brian Tracy shows managers how they can supercharge their employees' efforts. Packed with powerful, practical ideas and strategies, this eyeopening guide explains how to: unlock the potential of each person; motivate and inspire employees to peak performance; trigger the 'X Factor' that maximizes productivity; drive out the fears that hold people back; create a high-trust work environment; set clear goals and objectives; and, recognize, reward, and reinforce in a way that energizes every employee. A manager's role is to achieve the highest possible return on the physical, emotional, and mental effort that his or her people put forth. It's not a return on investment!it's a return on energy. And when managers fail at that, they fail at their own job. With this essential guide, all managers can now hold the keys to unlocking superstar performance from their teams.
"…presents solid, substantive material in an accessible way…Full Engagement blends big ideas and concepts with actionable tips and techniques.” —The New York Journal of Books Online
"…love the feeling of being inspired so I looked forward to reading Brian Tracy's book…one of the most prolific motivational speakers of our day.”—CEO Blog
"…world-class empiricist and diehard pragmatist…obsessed with understanding what works, what doesn't, and why...His role is that of a personal mentor/coach to each reader.”—The Employee Engagement Network
"…offers a wealth of insight into why people think, feel, react and respond the way they do at work."—Houston Lifestyles and Home
"Whenever I need a reminder or a refresher course on refining and improving my business skill sets, I turn to one of the true gurus…Brian Tracy.”―Senior Market Advisor
"Tracy has an answer for just about any management or motivational-related question I have...his latest book is chockfull of great management advice.”―Senior Market Advisor
"...master on management.”
―Forbes: Startup Professionals Musings, Martin Zwilling
"…provides a number of compelling personal references and examples from his vast business experience… I recommend the book for any manager…” —Eric Jacobson Management and Leadership blog
"Author of numerous business bestsellers, Tracy manages to pack each volume with...advice and counsel to make every reader a more effective manager or leader...”―ForeWord Reviews
"…roadmap to successfully managing people resulting in more well adjusted and happy people as well as higher results for the company…in-depth view of what motivates people...” ―Suite101.com
Full Engagement!…proof that long-tested business approaches are worth re-learning because they continue to prove their value."―Inland Business Journal
"Grounded in extensive research in the fields of human psychology and motivational management…wealth of insights into why people think, feel, react, and respond…” ―Niche magazine
If you’re ready to empower your people to be more do more and achieve more, then read and use the strategies in this brilliant book by my friend Brian Tracy. Anyone in a leadership position must read this book!
~James Malinchak, Featured on ABC’s Primetime TV Show, Secret Millionaire, Founder, www.BigMoneySpeaker.com
In these tough economic times, everyone is expected to produce more with less. And yet, studies have shown that on average, employees are working at only a fraction of their potential. What are managers to do? How can they inspire their people to perform at their absolute best?
Whatever the situation, a good manager can quickly organize a group of average performers into a high-functioning team capable of achieving tremendous results for the company. The secret is knowing how—and anyone can learn.
In Full Engagement!, business success expert Brian Tracy shows managers how they can supercharge their employees’ efforts.
Packed with powerful, practical ideas and strategies, this eye-opening guide explains how to:
Unlock the potential of each person • Motivate and inspire employees to peak performance • Trigger the "X Factor” that maximizes productivity • Drive out the fears that hold people back • Create a high-trust work environment • Set clear goals and objectives • Recognize, reward, and reinforce in a way that energizes every employee
A manager’s role is to achieve the highest possible return on the physical, emotional, and mental effort that his or her people put forth. It’s not a return on investment…it’s a return on energy. And when managers fail at that, they fail at their own job.
With this essential guide, all managers can now hold the keys to unlocking superstar performance from their teams
From the Inside Flap
As a manager, it’s your role to achieve the highest possible return on the physical, emotional, and mental efforts your people put forth. It’s not just a return on investment ...it’s a return on energy. But how are you supposed to light a fire under each employee when studies find that most of them are working at only a fraction of their potential?
In this essential guide, Brian Tracy, the Master of Motivation, shows you how to unlock superstar performance from every single member of your work team. Based on decades of research and thousands of hours invested in maximizing personal and organizational performance, the hard and fast secrets of what you can do (and what you should stop doing) to inspire your employees to peak performance are now available. Packed with powerful, practical ideas and strategies, Full Engagement! shows you how to:
create a high-trust work environment • drive out the fears that hold your people back • set clear goals and objectives • unlock the potential of each person • motivate and inspire employees to greater heights than they ever believed themselves capable of • trigger the "X Factor” that maximizes productivity • recognize, reward, and reinforce their efforts in a way that energizes each and every one of your people
Your ability to channel the human energies of your staff into higher levels of productivity and performance is the yardstick by which your ability as an executive will be measured.
The great news is that you now have everything you need right in your hands. In this eye-opening book, you’ll learn how to do and say the things that will make your people feel confident, happy, and motivated...and allow you to deliver consistently outstanding results for your company.
In these tough economic times, everyone is expected to produce more with less. The only way to succeed is to consistently inspire your people to perform at their absolute best. Full Engagement! provides you with the keys to unlocking not just the hidden drive and abilities that exist within every one of your people...but also your own.
BRIAN TRACY is one of the top business speakers and authorities in the world today. He has spoken in almost every city in the US and Canada, and in 58 other countries. He addresses more than 250,000 people worldwide each year. He has written 50 books and produced more than 500 audio and video learning programs on management, motivation, and personal success. He is the president of Brian Tracy International as well as Business Growth Strategies, which is the preeminent Internet business learning portal in the world today.
From the Back Cover
Advance Praise for Brian Tracy’s Full Engagement!
"Brian shows you how to tap into the spiritual and emotional energies of every person so they are internally motivated to perform at their best every day.” — Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me
"Full Engagement! is the most complete and practical tool book I have read that shows managers show to treat each person so well that they perform at higher levels than ever before. "- Jack Canfield, Best-selling coauthor of the #1 NYT best-selling series Chicken Soup for the Soul
"Brian Tracy is one of the most practical and helpful advisers that I have ever met. Full Engagement! contains ideas that we can immediately apply--at work and at home." -Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There
"Brilliant! Capable of revolutionizing a company from the ground up by revealing the keys to peak productivity and performance in each and every employee, Full Engagement! is hands-down the most outstanding and important business book of 2011!” — Ivan Misner, New York Times bestselling author, and founder of BNI® and Referral Institute®
"Brian’s positive, practical ideas for getting the most out of each person can transform your team and make you a great leader.” — T. Harv Eker, #1 New York Times bestselling author, Secrets of the Millionaire Mind
"Brian Tracy's Full Engagement! is an extraordinary book, loaded with practical tools and ideas that every manager needs to be more effective and make the team feel terrific about themselves." -Mark C. Thompson, bestselling author of Now Build a Great Business! and Success Built to Last
"I have read every book Brian Tracy has written. Full Engagement! is the best one yet. It’s loaded with practical tools and ideas to show managers how to motivate and inspire their teams. Stop what you’re doing and start reading.” — Pat Williams, Senior Vice President, Orlando Magic; author, Extreme Focus
"To succeed in this economy, you need dedicated, motivated people who put their whole hearts into doing a great job every day. Full Engagement! shows you how to instill these feelings in every person.” — Bill Bartmann, self-made billionaire and CEO, Bill Bartmann Enterprises
"The way to get people to use their full potential is to stimulate, as my friend Brian Tracy suggests, ‘Full Engagement.’ Read, absorb, be inspired, and use the principles of Full Engagement! to gain full cooperation, full resource utilization, and a full bank account.”— Mark Victor Hansen, co-creator, #1 New York Times bestselling series
Chicken Soup for the Soul®; co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash; author, Richest Kids in America
"Like an award-winning chef, a company CEO needs a recipe for success. In Full Engagement!, Brian Tracy has provided that recipe. All that remains is to find the best ingredients and combine them with passion. This book will certainly ignite any team or individual to achieve greater performance and results.” — Kim Yost, CEO, Art Van Furniture
If you’re ready to empower your people to be more do more and achieve more, then read and use the strategies in this brilliant book by my friend Brian Tracy. Anyone in a leadership position must read this book! -James Malinchak, Featured on ABC’s Primetime TV Show, Secret Millionaire, Founder, www.BigMoneySpeaker.com
"This is an outstanding book, loaded with practical tools and ideas that every manager can use to help employees feel terrific about themselves—and as you know, an engaged, happy employee is the central value in individual performance and productivity. This book shows you how to motivate and inspire your team to achieve their highest potential." -John Assaraf, author
"Full Engagement! is a fantastic journey that gives the reader great insights into how a manager’s behaviors will affect the intrinsic motivation of staff, and, ultimately, the bottom line." -Joseph Sherren, President, Ethos Enterprises Inc.; CEO, Gateway Leadership Inc.; author, iLead, Five Insights for Building Sustainable Organizations; coauthor, Vitamin "C” for a Healthy Workplace
"Brian shows managers how to make people feel terrific about themselves and perform at their best." -Keith Scott, founder, Beachcomber Hot Tubs
"Leaders and managers can extract the worst or best of what employees have in them. Now more than ever before we need the best quality work and highest productivity from the employees we have--and nobody is better at showing us how than Brian Tracy." - Lawrence Janesky, President, Basement Systems Inc.; author, The Highest Calling and Think Daily
"On a scale from 1 to 10, from very unhappy to very happy, I am 10+ with Full Engagement!. Yet another true work of art by Mr. Tracy, this book provides me with a whole host of proven best practices to bring the best out of my people and me. I cannot wait to incorporate these techniques with my department and help make the best people get better while they achieve greatness. Thanks Brian!" -Matt Fenn, Senior Manager, Jostens Memory Book Training and Development
"Brian Tracy has done it again! He has brought his insightful and intuitive wisdom to Full Engagement!, providing the tools necessary to positively influence and impact the people you lead. Read it, apply it, and rejoice in the results!" -Michael Clayton, President and CEO, The Better Business Bureau in Southeast Texas
"Brian's book, Full Engagement!, is full of proven management strategies for getting people to perform at their highest levels so your firm can have the competitive human capital advantage.” --Anne M. Bachrach, Author of Live Life with No Regrets and Excuses Don't Count; Results Rule
"Timing is everything and Brian's timing on Full Engagement! is masterful. He is laser accurate in his premise that the best organizations in the world have the best working environments, and he brilliantly shows us why and how." --Denis Waitley, Author, Winning The Game of Life
About the Author
BRIAN TRACY is one of the top business speakers and authorities in the world today. He has spoken in almost every city in the US and Canada, and in 56 other countries. He addresses more than 250,000 people worldwide each year. He has written 50 books and produced more than 500 audio and video learning programs on management, motivation and personal success. He is the president of Brian Tracy University and Business Growth Strategies, the pre-eminent internet business learning portal in the world today.
Excerpt. © Reprinted by permission. All rights reserved.
‘‘If your actions inspire others to dream more, learn more, do
more, and become more, then you are a leader.’’
—JOHN QUINCY ADAMS
Welcome to the new world of business! We have gone
through a watershed in business activities and operations
since 2008, and things will never be the same again. What you
are dealing with today is the ‘‘new normal.’’ The good old
days are gone forever.
Because of shrinking markets, increased competition, demanding
customers, and a never-ending shortage of highly
qualified, productive people, you will have to do more with
less, and get better results from limited resources, more than
One of the interesting outcomes of these challenging economic
times is that companies are producing more with
fewer resources. They have laid off millions of people and
downsized in almost every area. But the level of productivity,
performance, and output per person has actually gone up.
Companies are maintaining or increasing their levels of productivity
and quality with fewer people, but with people who
are better selected, better organized, and better managed.
This must be your goal as well.
As a manager at any level, you are essentially the operator
of your own personal business unit. You have revenues and
expenses, inputs and outputs, production requirements and
measures of performance. Your profit-and-loss statement reflects
your ability to combine people and resources to get
results—especially financial results—that are in excess, and,
ideally, greatly in excess, of their total costs.
Increasing Your ROE
The measure of business success is largely determined by how
well the managers of the business achieve a high and consistent
return on equity (ROE). The purpose of strategy, planning,
tactics, and operations is to organize and reorganize the
people and assets of the business in such a way that this return
on equity, which is the return on the actual capital that
the owners have invested in the business, is the very highest
possible in any market, and especially in comparison with
competitors in the same business or industry.
As a manager, your job is to achieve the highest ROE as
well. Only ROE refers to the ‘‘return on energy’’ of the people
who report to you. Your central focus should be to achieve
the highest possible return on human capital—the physical,
emotional, and mental effort—that your people invest, or are
capable of investing, in achieving the results for which you
According to Robert Half International, the average person
works at about 50 percent of capacity. Because of unclear
job assignments, lack of priorities, poor management and direction,
and lack of feedback, the average employee wastes
50 percent or more of his time in activities that have nothing
to do with the job.
This wasted time is consumed in idle chitchat with coworkers,
extended lunches and coffee breaks, employees
coming in late and leaving early, surfing the Internet, and engaging
in personal business and other time-filling activities
that represent virtually no return to the company on the
amount of money invested in paying people’s salaries, wages,
But, as Napoleon said, ‘‘There are no bad soldiers under
a good general.’’ A good manager with a clear vision can
quickly organize a group of average performers into a peak
performance team that is capable of achieving tremendous
results for the company. You just need to learn how to do it.
The good news is that all the answers have already been
found and are readily available. As the result of decades of
research and millions of hours invested in personal and organizational
performance, we now know exactly what you need
to do, and to stop doing, to get the very best out of your people.
Since 65 to 85 percent of the cost of operating a business
(aside from cost of goods sold) is consumed in salaries and
wages, your ability to tap into the unused 50 percent of this
investment, owing to employees working at half speed, and
channel the human energies of your staff into higher levels
of productivity and performance, enables you to make a real
difference in your position, whatever it is.
Learning What You Need to Learn
Another thing we know is that every excellent manager today
was once a poor manager. Everyone starts at the bottom with
no managerial skills at all, no matter what a person’s title. My
personal experience is a good example. I remember when I
was first promoted from a top salesman to a sales management
position with more than thirty salespeople under me. I
was convinced that this was a great opportunity for me to
demonstrate my leadership abilities.
Having no management experience, I immediately began
giving orders, telling people to do certain things and to stop
doing other things. I lectured to both individuals and groups
to demonstrate my superior knowledge and competence in
our business. I criticized people for mistakes or lack of productivity
and threatened to fire people who didn’t smarten
up and fly right.
I ignored the sullen looks and brooding faces, dismissed
the silence that greeted me whenever I walked into the room.
I was oblivious to the small groups of salespeople who were
joining together and complaining among themselves about
my behavior and the way I was treating them.
A week after I was promoted into this management position,
I arrived at the office one morning to find it empty.
Everyone was gone. They had cleared out as if there had been
a bomb scare. The only person left was the secretary, who
told me that the top salesman in the company, a man who
was very popular and influential among the other salespeople,
had quietly organized the group and then made an
offer to a competitor to bring the entire sales team over, along
with their customers, to sell a similar product for the rival
firm. Because of the way I had been treating them, and some
peer pressure thrown in, the whole group walked out.
My reaction was shock and disbelief. I knew that when my
boss heard about it, I would be fired and put back out on the